We
Want You!
Sales
growth is the lifeblood of United American, and it’s everyone’s
responsibility to share in the effort. The greater our
product distribution, the more markets we capture, and the more we
become branded as a household name. The more sales we make, however,
the more we need additional Agents to contact the extra lead response
from the increased recognition in the market. It’s a wonderful
self-perpetuating cycle! More is definitely better! Simply put, to get
more sales as a company, we all should want more "sellers"
in the market.
With unemployment
remaining high, there are a multitude of experienced and talented
individuals in the recruiting pool. We utilize internet job
sites and newspaper ads to reach new recruits, and the response is
enthusiastic. In fact, UA downloads more Monster.com resumes than any
company in the nation, according to Monster.
Expansion capabilities
are virtually limitless, both in terms of sales force and production
potential. Agents are able to use more than 20 different
lead programs within several markets: Med-Supp, Underage Health, Life
and soon Worksite Marketing. There are 76 million Baby Boomers
approaching retirement and Medicare eligibility. There are 82 million
underage-65 individuals who have been uninsured for some part of the
last 2 years (in fact, most of these were uninsured for at least 9
months) – as we all know, thousands of small businesses can no
longer afford to offer health insurance to employees. And
middle-Americans have a proven need for more life insurance. That’s
a nearly limitless market for expansion!
Recruiting and promoting are
good for both you and the Company because they demonstrate your true
participation in UA’s wonderful income opportunities, in personal
growth for you and your team.
Why should an Agent desire an
appointment as Unit Manager?
The
answer is obvious! It pays extremely well, and it’s a great
leadership position. If you’re out in the field anyway generating
strong production, have good persistency, can recruit to our
opportunity, and desire to lead others, why not? If you have someone
with you to witness how you generate your production, they can learn
from your expertise! As seen below, in addition to your Agent
earnings, you receive a Unit Manager’s advance override. On top of
this, Unit Managers also receive an additional production bonus based
on each Agent in your unit who produces at least $10,000 of net AP
during a monthly period. Becoming a Unit Manager can provide you with
a substantial income increase each month, which can be far in excess
of personal production earnings.
The reasons are basically the same for moving
from Unit Manager to Branch Manager. It also pays exceptionally well,
based on the production of the Branch. Direct Bill and Monthly Bank
Draft advance commission loans are appealing for Branch Managers. See
chart below.
In addition to exceptional
advances, Branch Managers may also receive up to 100% deferred
compensation match from UA up to 10% of income. Participation
in UA’s group health insurance program is also offered to Branch
Managers. Agents and Unit Managers should sit down with their Branch
Managers to use the Income Calculator available on UAONLINE and work
out various production and earnings scenarios for these positions. The
new contracts which have been in place for nine months have
substantially increased earnings potentials for Unit and Branch
Managers. In fact, our leading BM recently told a group at his branch
that his monthly earnings in the first 9 months of his new contract
had already exceeded his monthly statement from his old one, which had
been in place since 1992. That’s impressive; obviously he’s taking
full advantage of his new income opportunities and recently promoted
one of his Unit Managers to Branch Manager as a reward; of course, his
Agents excitedly lined up to apply for a unit of their own. That’s
how it should work!
Why are people afraid to
recruit or promote? Agents may be afraid of losing leads to new
producers and Managers sometimes fear reduced override when talented
people move up. Lead volume should not be a concern for Agents –
doesn’t it stand to reason that if you can generate greater
production from an increased sales force, you generate more funding
for more leads? The lead funding for every branch is based on a set
percentage of total net annualized premiums written, whether it is
from one app or one hundred. Managers should not fear promoting people
either. If someone is assisting their Unit Manager in recruiting and
training to get promoted, doesn’t a greater override result from the
new producing agents that have been added to the unit by the Agent
seeking the promotion? If a Manager has low recruiting numbers and
promotions, it might be a fear of responsibility and failure, not for
themselves, but for others. Perhaps they’re afraid they can’t make
everyone successful - they’re absolutely right. None of us can. All
any Manager can do is provide guidance on effective training, spur
motivation on recruiting and present resulting opportunities as often
as possible to the deserving. The rest is up to the person desiring to
get ahead – either they will have the responsibility to achieve the
activity and results necessary to successfully move up again, or won’t.
If you give everyone
opportunities to succeed, you will promote a continuing culture where
everyone progresses – and those benefiting from such a system will
do whatever they can to provide that same opportunity for others.
Promoting other people’s interests gets everyone excited about the
potential for progress at United American, breeding more excitement,
leading to increased sales and training activity with outstanding
financial rewards for
all concerned!
Open your doors of
opportunity with UA! When we look at UA’s dramatically
growing markets, we soon realize we’re heavy in opportunity, but
light in management help. The restrictions in territories mandated by
other companies only come from their having limited lead and
recruiting resources. At UA, we do not have their limitations on
territories nor do we restrict the ultimate size of any sales force.
Without a shadow of a doubt, UA’s resources of people, products and
prospects are unparalleled in the industry. It is time to take greater
advantage of these resources as leaders and take everyone with us to
the next level as incomes continue to increase in management. To do
so, we must have capable people step forward and assist us to this
next level. Share in our "opportunity wealth" - become like
our Leadership Development Board members in freely providing better
income opportunities to others, and you’ll see your organization
blossom too.
|
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Andrew W. King
President,
Branch Office Agency Division |