Do You Need to Shift
Your Perspective?

Have you heard Albert Einstein’s anecdotal definition of insanity? “The definition of insanity is doing the same thing over and over again and expecting different results.” Does that describe you? Have you done things the same way over and over, month after month or year after year and not gotten the production results you want?

Whether you need to change your perspective or not, it all comes down to the same thing … a need and a willingness to do things differently. Some of the most productive Branches have achieved success by embracing technology, using the Marketing Plan, and taking advantage of the Bonus Program.

In today’s world, technology is becoming key to productivity and almost demands you to do things differently. Are you accepting technology because it’s being forced on you, or are you embracing technology because it’s a tool to help you gain the kind of production success you want and deserve?

I hope you are embracing technology, because we are at United American. I know it’s not always easy, especially for those of you who have been successful without it. You’re saying to yourself, “If it isn’t broken, why fix it? I’ve been doing well, why do I need to change?” Well, just because something isn’t broken, doesn’t mean you can’t make it work better. You can continue to sell the same way you have for the past 10 years and be relatively successful. Or you can make a small investment in a laptop, embrace the technology we offer you and be more successful than you ever have before. You can be better trained on products and better equipped to help your prospects understand their value by making use of available technology.

Without a doubt, competition for business is fierce in today’s uncertain economic climate. People’s wants and needs have not changed, but their financial ability to meet them has. When you work with a prospect, you must stand out from the crowd. That involves knowing your products inside and out, and convincing your prospect that you can offer the biggest bang for their buck. Brainshark, our free online required Agent training, can get a new Agent up and running in no time at all. By embracing the technology of Brainshark Agent Training, and the Laptop Sales Presentation, you can make training quicker and easier, sales presentations more professional, informative, and effective and, ultimately, increase production and commissions. The end result is successful Branches, productive Agents and Unit Managers, and satisfied customers.

But, doing things differently and changing your approach to selling encompasses more than technology. The Two-Step Marketing Program for Worksite, which is simple and nontechnical in its basic premise, has transformed the production capabilities of Agents and Managers nationwide. The simplicity of Two-Step Worksite Marketing coupled with the consistent use of the hi-tech Laptop Sales Presentation can take you to heights of success never before imagined. Follow the examples of Branch Managers like Jason Adams, Jason Everett (the first member of the new Charter Fortune 40 Club for worksite sales), Jeff Miller, and Howard Ralston and their dynamic teams. It can take all of you kicking and screaming to six or seven figure incomes. The resources are there; you only have to use them.

An indication of the success of the Two-Step program and the difference it is making for Agents across the country is Liberty’s $300,000 Section 125 bonus for May. Like April, it was a resounding success! Congratulations to every Branch Manager who increased Section 125 activity and special congratulations to the top Branch teams:

Now, a message for new and veteran Agents alike! DO NOT abandon individual sales, or you will become a ‘Bonus Casualty’. You must stay in the individual production side as well to guarantee that you always meet your weekly submit requirement for Production Bonus. Here’s the very best advice I can give you – if you have not bonused first on the individual side in any given week, stay away from worksite prospecting until you do.

Remember, you have the capacity and the power to bring life and health insurance protection to many individuals and families who desperately need it. You can positively impact the lives of families all across the United States, and, in the process, make more money faster and easier than you ever have before. It’s that simple when you’re willing to do things differently. So shift those paradigms and reevaluate those options … and we’ll see all of you in Miami in 2010!

http://ezinearticles.com/Einstein

Andrew W. King President and Chief Marketing Officer