Published
monthly by United American Insurance Company for the dissemination
of information to its Agents. Home Office permission must obtained prior
to reproduction or other use of this material.
© Copyright
2004, United
American Insurance Company, McKinney, Texas
All rights reserved.
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Exciting New Products Generate Amazing
Potential for UA!
Gone are the days when a job and
employee benefits go hand in hand. As businesses cut back on
company-sponsored employee benefits or totally eliminate them, the
need for worksite marketing is greater than ever. UA is in an enviable
position. We have the products and the sales expertise to take
advantage of these market trends.
The recent introduction of two term life
policies (20-Year Renewal Term to Age 70 and Term Life to 100) and the
specified benefit health policies (Cash Cancer, Cancer Expense,
Critical Illness and Accident Compensation) is a big boost for
UAatWork. Being able to combine these life and supplemental health
policies on one application simplifies the sales process even further.
Why is this new term life offering so important? For many individuals,
the only life insurance they have is through an employer; in fact,
many employees expect it! Generally, it’s a small amount of coverage
and only effective during the individual’s employment. Our policies
offer up to $100,000 in coverage, are portable, provide family
coverage, are guaranteed as long as premiums are paid on time, and
offer additional benefits and riders. They’re great for Agents too
because of the seventy-five percent first-year commission rate.
The introduction of the FLEX GUARD
series for worksite has the potential to satisfy one of the most
critical needs in the worksite marketplace today – the need for
hospital/medical/surgical coverage. For many years, with a few
exceptions, many competitors limited voluntary offerings to life,
dental and disability. But as more employer-sponsored health benefits
dropped by the wayside, individuals needed basic
hospital/medical/surgical protection and are willing to pay for an
affordable policy. With UAatWork’s FLEXGUARD
series, they have it! FLEXGUARD's
three benefit levels and choice of optional features, is proving to be
a real winner.
According to the U.S. Census Bureau, there are
approximately 45 million uninsured people in the United States.
Limited benefit policies such as FLEXGUARD
for UAatWork can play an important role in solving the dilemma of the
uninsured. It is not a substitute for comprehensive coverage and was
not designed to be, but it can provide low and moderate income
individuals and families with a means to handle basic medical needs.
Even in times of real medical crisis, our policies can provide a
buffer against overwhelming hospital or physician charges. And,
without a doubt, a limited benefit plan is the only alternative for
many individuals and families. Not surprisingly, this interest in
limited benefit plans goes beyond small companies. Many major
corporations such as ExxonMobil, Home Depot, Jack In The Box, IBM and
Sears are now offering limited benefit health plans as well.
But what makes these products even more valuable
to both the individual and the employer, is the Section 125 we offer
along with them. Why is Section 125 getting so much press these days?
After all, it was created by the Revenue Act of 1978. Employers and
employees have been utilizing Section 125 features for many years to
pay pre-tax for the employee portion of employer-sponsored benefits,
for flexible spending accounts, for qualified out-of-pocket medical
expenses, and dependent daycare. But, with the recent upsurge in
worksite marketing across the country, the value of Section 125 has
dramatically increased in the voluntary benefits arena.
Why offer Section 125? Because everyone wins!
The employer pays less in payroll taxes. The individual employee has
less taxable income. Section 125 helps create increased persistency
for United American, which means long-term renewals. Because
individuals pay lower premiums for worksite coverage and commit to the
Section 125 plan for an entire year, they have added incentive to pay
premiums and maintain their coverage. Consequently, retention and
persistency skyrocket! Does worksite pay? Absolutely! Ask John
Hamilton, Don Gibbs, Andy Laudenslager, Randy Byrd, Alan Spafford,
Jack Curtis, Lance Taylor and Michael Kiser. In the last 15 weeks,
their eight Branches have generated 68 percent of their entire year’s
worksite production. Why in the 3rd quarter? Could the reason be
FLEXguard? And vision?
According to Don Gibbs C9 Branch Manager, “Worksite
marketing and Section 125 is the largest single opportunity to
increase sales and commissions since I have been with UA. Small
businesses of fewer than 20 employees make up the largest percentage
of businesses in this country. They’re also the ones least able to
afford the traditional employer-sponsored plans. Now we are able to
fill this void with our very reasonable FLEXGUARD
policy. In addition, with our
new life offerings, UA now has the opportunity to provide some type of
life or health coverage all the way from individuals to General
Motors, and everyone in between.”
John Hamilton, 61 Branch Manager, agrees. “I
believe that worksite and particularly Section 125 will be THE
determining factor for 2006 and for the next several years in the
Branch Office Division. Those who ‘get it’ and get on board with
it will see incomes in their offices that other offices will only be
able to dream about.”
The recent introduction of FLEXGUARD
and our new term life
products for worksite take UAatWork to a whole new level. With today’s
market, potential is everywhere!
Source: “Limited Benefit Health
Plans Can Open Doors,” David Lindsey.
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Andrew W. King
President,
Branch Office Agency Division |
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