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Your Sales - Long Term Care
The year end numbers are in and
congratulations are in order! Torchmark announced final sales
figures for 1999. And theyre even higher than projected! Our
amazing growth in total Branch sales for 1999 was 55%, a $38 million
increase - from $69.7 million in 1998 to $107.9 million in 1999!
Achieving this tremendous goal was done through our dedication to
recruiting and our commitment to the senior health market.
Throughout our history United
American has specialized in providing competitive Medicare
Supplement products. In the past, a large portion of Branch growth
can be contributed to Med-Supp sales. And, through this strong
Med-Supp market there lies the potential for growth and expansion
into additional Long Term Care sales.
Medicare, HMOs and Medigap insurance
do not pay for assisted living or long term stays in a nursing home.
According to www.thirdage.com, in 1999 the estimated cost of a one year
stay in a nursing home was $30,000 to $60,000. Costs like this,
which are expected to increase over the next year, could wipe out a
familys living expenses. However, a LTC policy could protect your
customers assets.
In this issue of Vision, we are
focusing on the advantages of selling LTC coverage in addition to
Medicare Supplements. At UA we are devoted to selling quality
products to our customers, and by selling our LTC portfolio, which
includes traditional indemnity and expense-incurred coverage, your
senior market sales and your income are sure to soar. For an
overview of our product line see pages 6-7.
As the American population matures so
too do their needs - making LTC a market of tomorrow. But, why wait
until tomorrow? Offer new and existing prospects UAs LTC
protection today! The market is there and UA has the product that
can take you and your T.E.A.M. to the TOP!
As always, I respect and appreciate
your efforts toward a higher level of excellence. None of us is as
strong as all of us working together to reach even higher levels of
success!
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