February 2000
The advantage of selling Long Term Care coverage in addition to Medicare Supplements. Don Runge, the "Lead Guru", explains how to work Giveaway leads. UA's new Medicare ad speaks to seniors looking for quality supplemental insurance.
 

Articles:

4

Expanding Your Sales -- Long Term Care

4

How To Work A Giveaway Lead

4

United American -- A Good Choice For Long Term Care

4

What's In A Name?

4 Editor's Notes

Published monthly by United American Insurance Company for the dissemination of information to its Agents. Home Office permission must obtained prior to reproduction or other use of this material.

© Copyright 2000, United American Insurance Company,  McKinney, Texas
All rights reserved.

 

 

 

 

 
Expand Your Sales - Long Term Care

The year end numbers are in and congratulations are in order! Torchmark announced final sales figures for 1999. And they’re even higher than projected! Our amazing growth in total Branch sales for 1999 was 55%, a $38 million increase - from $69.7 million in 1998 to $107.9 million in 1999! Achieving this tremendous goal was done through our dedication to recruiting and our commitment to the senior health market.

Throughout our history United American has specialized in providing competitive Medicare Supplement products. In the past, a large portion of Branch growth can be contributed to Med-Supp sales. And, through this strong Med-Supp market there lies the potential for growth and expansion into additional Long Term Care sales.

Medicare, HMOs and Medigap insurance do not pay for assisted living or long term stays in a nursing home. According to www.thirdage.com, in 1999 the estimated cost of a one year stay in a nursing home was $30,000 to $60,000. Costs like this, which are expected to increase over the next year, could wipe out a family’s living expenses. However, a LTC policy could protect your customers’ assets.

In this issue of Vision, we are focusing on the advantages of selling LTC coverage in addition to Medicare Supplements. At UA we are devoted to selling quality products to our customers, and by selling our LTC portfolio, which includes traditional indemnity and expense-incurred coverage, your senior market sales and your income are sure to soar. For an overview of our product line see pages 6-7.

As the American population matures so too do their needs - making LTC a market of tomorrow. But, why wait until tomorrow? Offer new and existing prospects UA’s LTC protection today! The market is there and UA has the product that can take you and your T.E.A.M. to the TOP!

As always, I respect and appreciate your efforts toward a higher level of excellence. None of us is as strong as all of us working together to reach even higher levels of success!

 

 
Andrew W. King
President, 
Exclusive Agency Division
 

Current Issue  |  Archive  |  Contact Us

This page was updated on 07/06/05