I’ve said it many times before, and I’ll say
it again: Together Everyone Achieves More. In this spirit of
cooperation, several teams of Branch and Unit Managers have hit the
road to visit other Branch offices in the interest of sharing ideas.
Any Manager who has a field force that wants to learn a variety of
marketing programs — and see them in action — would be remiss to
not visit another successful Branch with his sales team. Emulation of
success is a key to faster progress.
A number of Managers are now in the process of
arranging such trips, and several have already benefited from these
meetings. In fact, recently Lafayette visited the Little Rock Branch
and came back fired up about what they had learned. As the Lafayette
Manager writes:
"I sent my three Unit Managers up to the
Little Rock Branch last week for three days in an effort to learn more
about their marketing efforts in Underage. I had asked my Unit
Managers to take notes, observe, and be prepared to share the
information when they returned. I followed later in the week and met
with the Little Rock Branch Manager.
All three of my people were allowed into the
field with Little Rock Unit Managers and Agents. Not only did they
observe the techniques used by Little Rock on the phones, but they
were put into vehicles to run the appointments the next day. Talk
about excited! All three of my Unit Managers were chomping at the bit
to get back to Lafayette to put what they had experienced in Little
Rock to practical use.
As I type, my Unit Managers are in the next
office having a phone clinic with seven first year Agents. If anyone
would like to give their Branch a little lift, visit an office that’s
got something on the ball!"
How is that for a rousing endorsement? Those
Agents, Unit Managers, and Branch Managers interested in making money
should get up, get out, and get into successful offices to pick their
brains and put together a marketing plan for their own Branches. There
is not one single person or organization that cannot benefit from
sharing successful ideas, regardless of how successful they think they
are already.
In another arena, we are gearing up in
anticipation of a lot of excitement surrounding the new Provider
Network available March 1 through UA Partners. In order to help kick
off the program, two training meetings for Branch Managers and Unit
Managers have been scheduled for March. We are looking forward to
these meetings as a time when the application of these exciting new
programs to the sales field will be discussed.
Other new developments are percolating as well.
Our Branches are engineering new methods of lead generation in
creative and successful ways (see Unit Manager interviews pages 8-9).
Learn about Cover the Uninsured Week on page 4. Also, there’s no
motivation like a pat on the back, so read the policyholder
testimonials on pages 6-7 to get your sales moving!