Partnering
for Savings
Are you fulfilling all
of your “Service Package” responsibilities for your Senior
customers? As United American’s personal service Agent, a huge
responsibility is to educate customers not only on insurance issues,
but also on ways to save money on prescription medications and other
health-related products. With many Seniors confused about where the
Medicare prescription drug program is heading, you can offer a simple,
inexpensive, and optional solution through UA Partners® (see pgs.
6-7), as well as other valuable savings. Transmitting your knowledge
of how to access UA’s full “Service Package” is why customers
also buy YOU – and you are worth it!
According to the Henry J. Kaiser Family
Foundation, Seniors fill an average of 23 prescriptions annually. The
average annual cost of these prescriptions rose from $1,610 in 2000 to
$2,322 in 2003. Average out of pocket prescription spending for
Seniors grew from $644 to $999 during that same period — that’s a
substantial 55% increase in drug expenses – especially for
cost-conscious Seniors on Social Security. Even more daunting,
according to the Centers for Medicare and Medicaid Services, the cost
is expected to rise to $3,000 by 2006 – an 86% increase over 2000’s
prices.
Presently, Seniors can apply for relief
through a Medicare-approved drug discount card, but this is only in
effect through the end of 2005, when the program completely
terminates. Even if the program was not slated to discontinue, the
federal government survey shows consumers can save only 10 to 17
percent off national retail brand-name prices using this type of card.
UA’s Partners card, however, can improve on that and save Seniors an
average of
23 percent on their prescription
brand-name medications. In fact, independent discount drug programs
are so important that the Fall 2004 issue of Kiplinger’s issue of
Retirement Planning magazine specifically recommends seniors “don’t
drop your other cards”.
The best help you can offer is to teach
your Seniors to shop smart for a personal UA Agent who can help
Seniors access the vast array of savings within UA’s “Service
Package.” According to Vernon L. Williams, author of 425 Ways to
Stretch Your Dollar, Seniors can save significantly by ordering
generic medications. Your customers need not fear that generics aren’t
as “good” as brand name drugs. According to The Center for Drug
Evaluation and Research, a generic drug is a copy that is the same as
a brand-name drug in dosage, safety, strength, administration,
quality, performance, and intended use. Generics cost less because
these manufacturers don’t have the investment costs of the drug’s
original developer. Once the original manufacturer’s patent runs
out, other manufacturers can sell the same product, but for far, far
less. Not all drugs have generic equivalents available, but your “Service
Package” responsibility is to help your customers understand how to
utilize generics whenever possible. Are you educating them on this
important point? Of course, each person should only choose any
medication, generic or otherwise, after first consulting their
physician.
Seniors save even more if they order
maintenance medications by mail. According to Williams, mail order
generally can save customers 10 to 15 percent. Seniors already attempt
to access Canadian drugs by mail, so many are familiar with this
concept. Unfortunately, Canadian pharmacies’ supplies from the US
have recently been reduced dramatically and ordering Canadian drugs is
prohibited by the federal government. Why should Seniors risk breaking
the law when they can work with one of the best programs available in
our own country?
UA Partners’ Mail Order program saves
our customers an average of nearly 35 percent nationwide! Partners’
Mail Order program also lets your customer order larger quantities,
saving trips to the pharmacy and even more money. Generics by Partners’
Mail Order may save much more! You can easily help the senior
understand how to refill maintenance prescriptions through the
Partners’ simple, automated refill mail order service.
Remind Seniors about other UA “Service
Package” advantages too, such as the Part A Deductible Waiver
program. Explain how using it can provide savings to premium costs,
creating a win/win for UA, the hospital and themselves. The MedAlert
Kits are also a great addition to your “Service Package.” The Kits
help protect Seniors in emergency situations and are an excellent way
to demonstrate to your customers that you have their best interest at
heart.
Encourage your Seniors to stay informed
about Medicare and Medicare changes too. Suggest they visit the
Medicare website at www.medicare.org
and print the free informational brochures that are available. The
Medicare-Approved Drug Discount Card Tip Sheet will help both you and
your customers compare various cards and can help lower income Seniors
determine if they qualify for a $600 credit. If they already have one
of the government’s temporary discount cards, they can certainly use
it, but adding UA Partners is a more permanent solution that will
greatly enhance their drug saving power at a low cost.
UA Partners also offers savings on eye
glasses, false teeth, and hearing aids. Items which are all expensive
and critical to our Seniors’ well-being. As an example, most seniors
use eyeglasses, but how many are aware of the substantial savings
through UA’s Partners program? Be sure to show them because saving
them money on one item can afford them many other benefits too. They
also get discounts on nutritional supplements and have access to a
24-hour Nurse Helpline. However, Partners for our Med-Supp customers
entails more than just product discounts; they also benefit from “Automatic”
Claims Filing® (ACF). With ACF, Seniors’ Part B Medicare claims are
automatically filed with UA, alleviating both paperwork and lost or
misfiled claims. With all of these advantages, how could they not buy
Partners?
Fulfilling your responsibilities to
your Senior customers is about going that extra mile, utilizing all of
UA’s savings, discount programs and your personal services. Just
being there to provide assistance and guidance when they need it,
especially in getting customers set up to take advantage of all
savings programs we have to offer, takes you to provide that help –
AS A SAVINGS ADVOCATE, A CUSTOMER’S OWN PERSONAL REPRESENTATIVE AS A
PART OF UA’S “SERVICE PACKAGE”. Helping customers reduce many
cost exposures is what you and UA service are all about.
|
|
Andrew W. King
President,
Branch Office Agency Division |